Performance Marketing Manager for Dynamic Code
A conversion driven, skilled doer within performance marketing
About the Company
Dynamic Code wants to help people take control of their own health. To achieve this, they develop meaningful health and diagnostics tests based on DNA technology. The tests are offered through a digital communications and logistics platform, a platform that revolutionizes medical sampling and diagnostic testing. Tests that previously required samples to be collected at a clinic and by healthcare professionals, and sometimes took months or even years to fully process, can now be performed by the patient, and results and treatments are received in just a few days. All without compromising quality – tests from Dynamic Code meet all medical and regulatory requirements.
Dynamic Code is based in Linköping, Sweden, but for this role it is also possible to work from Stockholm.
You will join our enthusiastic team of 40 people at our office and laboratory in the exciting business park, Ebbepark.
About the Service
As Performance Marketing Manager you will be an important part of the E-commerce team and Dynamic Code’s international ambitions.
With a new offensive strategy for internationalization, you will be operationally responsible for the prioritized digital channels in existing and future markets. You will focus on daily optimizing the always-on campaigns. Make sure they are up to date with industry standards and always work with a test and learn methodology.
The team you will be working with is a mix of Campaign- and Digital Content Managers, who all report to the E-commerce Manager.
In other regards, the following is also included in the role:
· Optimize and develop existing and future traffic channels and campaigns
· Create and roll out new campaigns at a high pace in future markets
· Maximize traffic result and conversion by e.g. SEO, SEM and SM
· Analyse data such as AoV, CR, CPO, CPC, COS
· Analysis data through digital tools such as Google Analytics
· Create reports and make sure that all KPI:s are in place
· Enjoy being part of a team that strives towards data driven decisions
To be successful in the role, we would like for you to have a minimum of 3+ years of experience and you should enjoy finding new ways to drive conversion, base your decisions on data, and strive to constantly improve agreed KPI:s.
As a person, you are curious, proactive and driven by a fast pace at work. You show great commitment, spread joy and promote open communication. You are focused on and driven by results and believe that teamwork is a key to success. A analytical and mathematical understanding comes probably natural to you.
We believe you have great potential for success in the role if you also have the following experience:
· Certifications: Google Ads, Analytics, FB Blueprint etc
· Running paid campaigns in the Nordic and EU markets
· Very good experience of own and paid channels, tracking tools, CRO
Feel free to apply as soon as you have the opportunity to do so, as the process is ongoing. Questions can be answered by Staffan Alfvén +46-(0)706066124.